Creativity and innovation - BBR stand 2010
13, October 2010
The goal of the stand designer team was that the " Budapest Business Region and the Budapest European Metropolis is a creative and innovative investment destination" message not only displayed at the level of slogans. Each pulse visitors received at the stand was for conveying this message. Besides the usual high-quality graphic plan many new creative elements were added to this year's concept.
"Two iPads waited the visitors at the front zone of the stand, where applications specifically developed for the exhibition run. The goal: the presentation of the Budapest region and an updated presentation of the exhibition projects by the help of up-to-date technical elements, as an attractive target destination for global business investors. We tried to avoid the dry endless data displays while we did not want to infer key information. Macroeconomic data from ITD were therefore packaged in the "Taste of Budapest" recipes. "- said Ferenc Hauck, the leader of the designer team at AERA Property & Design.
The real attraction at the Budapest Business Region stand this year was the 70 gigapixel Budapest panorama photo created by the 360 world group. The visitors could admire a special version of the photograpy developed for the exhibition. On the unconvetional photo all the represented projects were apparent. Zsolt Mihályfi, the head of the group made his presetation about their world recorder innovation with the help of a touch screen plazma television. This show became the most popular presentation of the stand by the end of expo.
You can find more photos about the stand here.
