Creativity and Innovation
22, September 2010
The joint head expressions of Budapest Business Region, the City of Budapest, as well as ITD Hungary are: creativity and innovation. The creative tools and communicaton devices at the EXPO REAL stand would like to reinforce this message.
One of the major attractions of the stand is the largest panoramic photo of the world. Zsolt Mihályfi, the head of the Hungarian team will make a customized version of the picture fitting the stand. On the 70 gigapixel shot visitors can admire the magnificent sights of our capital and the Hungarian National Gallery or the National Theatre, as well as they can get information about the exhibitors’ projects and visual plans placed in reality.
Visitor will not get a taste of Budapest with the help of a special panoramic picture only: the digital cookbook visible on the Apple iPads will be another communication module. The modern style Hungarian recipes arranged by chef Viktor Segal with the forerunner macro-economic data paired with them- the highly skilled workforce, a priority position in the field of biotechnology developments, etc. - satisfies visitor's appetite. The digital receipe book will also be available for downloads from the website after the exhibition.
Zsuzsanna Bódás’ compositions will serve as background music at the stand. Baroque jazz music emerged from the mixture of improvisative modern and pre-set classical music, which requires high musical culture and great sense of style.
The exhibition communication will be made whole in the form of usual round-table discussions and presentations, as well as projection of animations. The stand therefore will be both an informative messaging device, an intimate meeting point and an exciting place of events.
